Publishing Poynters

Book and Information-Marketing News and Ideas from Dan Poynter
September 1,2002. Copyright Para Publishing. ISSN: 1530-5694
DanPoynter@ParaPublishing.com; http://ParaPub.com; 1-800-ParaPub

For Subscribe/Unsubscribe procedures and Privacy Statement, scroll to end.

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IN THIS ISSUE

1. ParaNews
2. ParaTips
3. ParaResources
4. ParaThoughts
5. ParaFreebies
6. ParaCalendar
7. ParaHumor
=============================================

ParaNews

A. AMAZON WINS. BARNES&NOBLE.COM IS THE LATEST DOT-COM COMPANY TO FACE DELISTING FROM THE NASDAQ. See http://www.silicon.com/public/door?REQUNIQ=1029412462&600
4REQEVENT=&REQINT1=55117&REQSTR1=newsnow

B. TOTAL SPENDING ON CONSUMER BOOKS IS EXPECTED TO RISE 2.1% IN 2002, TO $18.2 BILLION. See
http://publishersweekly.reviewsnews.com/index.asp?
layout=article&articleid=CA238104&display=breakingNews&publication=publishersweekly

C. THE MEDIA PREFER TO HEAR FROM YOU VIA EMAIL. See
http://www.bennettandco.com/mediacenter.php3?Main=MediaCenter&firstSub=MediaSurvey13

D. PREDICTIONS ON PRINT ON DEMAND. See
http://discuss.longbets.org/discuss/postlist.php?Cat=&Board=6
This interesting site for predictions and a POD thread.

E. XEROX HOSTS DIGITAL PRINTING SEMINARS. Find out more about POD/PQN printing. See
http://inter.viewcentral.com/events/cust/default.asp?cid=xeroxex&pid=2

F. A CREDIT CARD OPTION; CyclopsMedia offers order processing service. CyclopsMedia.com will now offer publishers' printed books along with their downloadable Books. Buyers will have a choice between pBooks and eBooks. For pBooks, CyclopsMedia will process the credit card payment and forward the order to the publishing for fulfillment. A check is sent to the publisher once a month.

And, publisher without Merchant (CC) Status, may offer the service through CyclopsMedia with a click-through from their website. CM will do the processing. See
http://www.cyclopsmedia.com

G. DAN POYNTER IS COMING TO VISIT if you are near Atlanta, Boston, Chicago, Cocoa Beach, Denver, Fresno, Houston, Los Angeles, Marshfield, New York, Norfolk, Orlando, Palm Beach, San Diego, Santa Barbara, Seattle, Spokane, Tampa, Tucson, Universal City, Valley Forge, Vancouver or Whittier.
See the ParaCalendar on my content-filled seminars, below.

H. DISPLAY YOUR BOOKS AT THE SEPT. 20-22 SOUTHEAST BOOKSELLERS ASSOCIATION TRADE SHOW. The Florida Publishers Association, Inc. (FPA), is extending to Publishing Poynters readers the offer of a 20% discount on cooperative, face-out display of their titles in the FPA booth To receive details of the offer, email your FAX number to Betsy Lampe at FPAbooks@aol.com

I. THE NUMBER OF RESIDENTIAL BROADBAND SUBSCRIBERS IN THE US WILL QUADRUPLE between 2001 and 2005, reports eMarketer.
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905358254&rel=true

J. GOVERNMENT WORKERS BEHIND ON THE MAIL. If you want your package to be opened at the Library of Congress, send it by private carrier such as UPS or FedEx. There is a notice on their web site that states the following:

"Notice:Mail is now being received by the Library of Congress, but
delivery is still unpredictable. Mail dating back to fall, 2001, is not
arriving in chronological order and the backlog of parcels could extend
until July, 2002. Mail and parcels from private carriers (e.g., Fedex,
UPS) are being received by the Library. See pages for ISSN, CIP, PCN and
Copyright for further information." See
http://www.loc.gov/loc/infopub/)

K. PW EXPANDS NUMBER OF REVIEWS—TO THE WEB. Publishers Weekly, the premier pre-publication reviewer, will increase its review coverage of adult nonfiction books. Areas to be expanded include illustrated books, self-help and reference. The additional reviews will be posted at http://www.PublishersWeekly.com in a new section titled The Review Annex. Reviews will also appear at Amazon.com and B&N.com.
For more information on reviews, see
http://parapub.com/getpage.cfm?file=resource/promote.html#bkrev

L. BAKER & TAYLOR EXPANDS MEDIA OFFERINGS. Now B&T is selling DVD and VHS movie and music titles to bookstores.

M. THE NEW BOOK MODEL SLIDE SHOW. Now you can get Dan Poynter's complete New Book Model slide show. Dan is criss-crossing North America to educate and thrill audiences on ways to use pioneering techniques and innovative technology to write, produce and promote books. More than 140 powerful slides on CD in PowerPoint.
NBM-PPT, ISBN 1-56860-081-X, $19.95

Pre-publication special: Just $19.95 plus $2 for airmail shipping (plus $1.55 sales tax to addresses in California.) Grab your credit card and contact Para Publishing. Send your cc numbers and billing address to Info@ParaPublishing.com or call 1-800-PARAPUB (M-F, 9-5).

Many of you have asked for our slides. We are responding.

N. INGRAM RAISES PRICE FOR STICKERING BARCODES. See
http://www.ingrambookgroup.com/newsletter_intouch/august/inTOUCH_ean.html

O. INGRAM PUBLISHES NEW UNACCEPTABLE RETURNS GUIDELINES AND FORM. See
http://www.ingrambookgroup.com/newsletter_intouch/august/inTOUCH_returns.html

P. INTERVIEW: IS THERE A FUTURE FOR E-BOOKS? Sam Vaknin interviews Glenn Sanders. See
http://www.upi.com/view.cfm?StoryID=20020826-121849-4706r

Q. AMAZON LOWERS SHIPPING THRESHOLD. For a little more than two months, Amazon.com has been providing Free Super Saver Shipping on orders over $49. Now they are announcing that the test has worked well enough that they are ready, effective immediately, to lower the threshold again and test Free Super Saver Shipping on orders over $25.

Like last time, this is a long-term test, which they expect to run for 3
to 6 months. They hope the results will allow them to make this new $25
threshold permanent.

And Amazon is still discounting our books, such as The Self-Publishing Manual, 30%.

R. BECOME A BOOK PROMOTER; learn how from the experts. Infinity publishing is hosting its 3rd "Express Yourself..." Writers/Authors Conference from Thursday, October 3 through Sunday, October 6, 2002, at the Sheraton Park Ridge Hotel and Conference Center at Valley Forge, PA. Presenters include: Melanie Rigney, Jane Friedman, Shel Horowitz, Dan Poynter, John Kremer, Eric Gelb, Mary Westheimer, Penny Sansevieri, Brian Jud, Steven Harrison, Carol Welsh, Jim Donovan, Darline Coupet, Eric Anderson, Bonnie Neubauer, John Harnish and NYC Literary Agent Jennifer DeChiara. See
http://www.infinitypublishing.com/conferences1.htm

S: WHERE DO PEOPLE GET THEIR NEWS? TV, radio, the Internet and newspapers in that order. See
http://media.guardian.co.uk/presspublishing/story/0,7495,764264,00.html

T. PERSONAL ATTENTION TO YOUR PROJECT. Our limit is 23 and the next workshop is more than half full. The next Book Promotion Workshop here in Santa Barbara will be on 19 – 20 October. For more information on this $695 event ($495 for the second person from the same company), see
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=29919080
Or call 800-PARAPUB.

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ParaTips

A. THE ORIGIN OF THE BOOKMARK. See
http://www.inmybook.com/history.htm

B. TAKING DIGITAL PHOTOS FOR BOOKS. Some tips and tricks.
http://www.homeandoffice.hp.com/hho/us/eng/spotlight_on_digital_photography_article_twelve.html

C. GET MORE INFORMATION ABOUT YOUR WEB SITE FROM GOOGLE. Just type in the URL, hit enter and then choose:

Show Google's cache of (ParaPublishing.com)
Find web pages that are similar to ParaPublishing.com
Find web pages that link to ParaPublishing.com
Find web pages that contain the term "ParaPublishing.com"

To see a graphic representation, see:
http://www.touchgraph.com@n6.be/?4e67

D. WHY ADS ON THE NET DON'T WORK and what you can do about it. See
http://news.bbc.co.uk/1/hi/technology/2179141.stm

E. THE CHALLENGES OF WRITING FICTION. See
http://www.nytimes.com/2002/08/26/books/26PATC.html
and
http://parapub.com/getpage.cfm?file=resource/writing.html
(scroll down)

F. WHY GOOGLE IS THE TOP SEARCH ENGINE AND WHAT IS NEXT? See
http://www.nua.ie/surveys/analysis/weekly_editorial.html
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905358295&rel=true

G. ONE IN FOUR EMPLOYEES IS ADDICTED TO THE WEB. They may be visiting your site on company time. See
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905358298&rel=true

H. US eCOMMERCE SALES ON THE RISE. See
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905358301&rel=true

I. MARKETERS TO INCREASE USE OF EMAIL NEWSLETTERS. See
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905358300&rel=true

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
PARAQUOTATION

"As a columnist I struggle to keep my prose "tight, bright, light and
most of all, right."
--Gregory J. Rummo
Syndicated columnist and author of "The View from the Grass Roots"
http://www.GregRummo.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

J. MR SELF-PUBLISHING'S NOTEBOOK is a collection of all the materials from the Publishing Poynters newsletter. You will discover 245 pages of book tips, resources, freebies and humor. On a CD in MS-Word and PDF (can be read by both the PC and the Mac), items are easy to find and the links to Web sites are live. I figured that since I refer to these notes constantly, other authors and publishers would find them useful too.

Pre-publication special: Just $19.95 plus $2 for airmail shipping (plus $1.55 sales tax to addresses in California.) Grab your credit card and contact Para Publishing. Send your cc numbers and billing address to Info@ParaPublishing.com or call 1-800-PARAPUB (M-F, 9-5).

Many of you have asked for a compilation of our tips and resources. We are responding.

K. DAN POYNTER IS Mr SELF-PUBLISHING and one of his new URLs is
http://MrSelfPublishing.com. Click on it.

L. WAYS TO COMBAT SPAM. See
http://www.paulgraham.com/spam.html
More
http://www.spamprimer.com/
and
http://www.eweek.com/category2/0,3960,93,00.asp
and
http://www.internetweek.com/security02/INW20020822S0005
and a poll
http://www.internetweek.com/question02/Spam0802

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ParaResources

A. REVIEWER WANTS BOOKS on Romance, Writing Reference/Tools, Children, Inspirational, Horror, Adult, Erotic and Fantasy. Query with a description of the book first. Misti Jackson, mrj75@shawneelink.net
http://www.geocities.com/illinoiswriterus/

B. GETTING ON TALK RADIO.
Article by Bill Gordon
http://www.pma-online.org/scripts/shownews.cfm?id=681

Report from Para Publishing
Interviews, How Authors Get on Radio and TV will show you how to get invited to talk shows, how to get invited back and how to get maximum exposure for your book. This Report lists all the ways to get on the air. Resources with addres-ses.
Document 602, 13 pages, Paper: $13.95; self-service Electronic: $9.95.
See http://parapub.com/getpage.cfm?file=resource/promote.html#rti
And then scroll down.

Radio & TV Interviews, Placement
Planned Television Arts, Rick Frishman, 1110 Second Avenue, New York, NY 10022. Tel: 212-593-5845. Fax: 212-715-1667; FrishmanR@ruderfinn.com; http://www.PlannedTVArts.com. We have the connections to get you and your book on radio and TV.

Free Radio Airtime, Alex Carroll, 924 Chapala Street, #D, Santa Barbara, CA 93101. Tel: 805-564-6868. Fax: 805-963-1644. Alex@RadioPublicity.com. http://www.RadioPublicity.com. Top radio station database & booking secrets from veteran of 1,000+ interviews.

Radio & TV Interviews, Coaching
Great Interviews Media Coaching & Consulting Service, Matthew Gray, 2043 Makiki Street, Honolulu, HI 96822. Tel: 808-949-TALK (8255), GreatInterviews@LoveLife.com. http://www.LoveLife.com/GreatInterviews. Learn how to give successful interviews and commanding media appearances.

C. TEST THE SPEED OF YOUR MODEM. See
http://www.numion.com/YourSpeed/

D. JANUARY MAGAZINE ONLINE BESTSELLER LIST is reflective of book sales of international online booksellers. See
http://www.januarymagazine.com/bestsellers.html

E. KEYWORDS TO ATTRACT PROSPECTS TO VISIT YOUR WEB SITE. Find out what subjects are hot when deciding on a book project. Words to use in your book descriptions. Over 1,600 popular keywords and phrases that are most searched on search sites like Google(TM) and Yahoo(R).
http://www.markusallen.org/cgi-bin/keywords.pl?A=9134&PC=12853&T=731015

F. DAVE BARRY COLUMNS. See
http://www.miami.com/mld/miamiherald/living/columnists/dave_barry/

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ParaThoughts

LEARN ON THE WRITING JOURNEY
We rarely know our destination until our arrival—when we complete the book.

Many writers begin with a proposal; a business plan for the book. They draft the back-cover sales copy and then a preliminary table of contents. Finally, they fill in the individual chapters.

But as these writers research other books, articles, journals and interview sources, they learn more about the subject. Often, they discover new information and the book takes off in a new direction.

Literary consultant and author Mary Embree had experience as a stop-smoking therapist. To reach more people with a book, she drafted a proposal and sent it to an agent. The agent turned down the proposal saying there were too many books on the subject.

Mary continued her study and discovered a lot of medical research on women and smoking that had not been published. Women and men react differently to nicotine.
She rewrote the proposal and A Woman’s Way; The Stop-Smoking Book for Women was sold to WRS Publishing. Later she spun off a smoking cessation workbook and a booklet based on the same material.

Mary is the founder of the Small Publishers, Artists and Writers Network (SPAWN).
http://www.spawn.org

Writing is a research journey. You learn when you write.

“I write to find out.” —William Manchester, author, historian.


(Excerpted from Successful Nonfiction by Dan Poynter.
For 108 more inspirational tips, See
http://parapub.com/getpage.cfm?file=/resource/writing.html

 

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ParaFreebies

A. FREE INFORMATION KITS ON SPECIFIC ASPECTS OF BOOKS. Each kit consists of more than eight pages of details, tips and resources. Each is geared to a level of The New Book Model. Get one or all three-FREE.

=> Researching and Writing
=> Producing printed books, eBooks & dBooks.
=> Marketing, promoting & distributing.
See
http://parapub.com/getpage.cfm?file=/infokit.html

B. GET IRS FORMS, INSTANTLY. See
http://www.irs.gov/forms_pubs/forms.html

C. BOOKMARK IS A FREE QUARTERLY NEWSLETTER FROM BOOKMASTERS. It is full of production tips from experts, newsworthy notes, useful resources and valuable marketing opportunities. See
http://www.bookmasters.com/bookmark/ and
http://www.bookmasters.com/subscribe.htm

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ParaCalendar

A. Dan Poynter is criss-crossing North America to spread
the word on eBooks, dBooks, pBooks, digital printing and The New Book Publishing Model. At some events he provides the entire four-hour writing, publishing, promoting program while at others he gives a shorter presentation. Contact the FMI names for details. And see /getpage.cfm?file=newbook.html

2002

September 5: SPOKANE Author & Publishers Association. The full four-hour New Book Model program. Fmi: Tim Hillebrand, 208-883-8814. chief@synergetics.org.See http://www.synergetics.org/sasp/

September 10: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677.
http://www.LearningAnnex.com

September 21: NSA-Virginia. NORFOLK. The full four-hour New Book Model program. Fmi: Doris Young, 757-624-9603, dYoung9603@aol.com

September 22: Independent Publishers of New England. MARSHFIELD, Massachusetts. The full four-hour program. FMI: Shel Horowitz
shel@FrugalFun.com

October 3-6: Infinity Publishing Conference. VALLEY FORGE, PA. Fmi: John Harnish, 610-348-6182. jHarnish@BuyBooksOnTheWeb.com. See http://www.infinitypublishing.com

October 9: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com

October 12: American Society for Training & Development (ASTD). "Turning Training Materials into Books": The full four-hour New Book Model program. At Sir Speedy in WHITTIER, California. Fmi: Colleen Turner, Catalyst@ix.netcom.com. 310-454-4510.

October 19-20: Book marketing/promotion/distribution seminar in SANTA BARBARA with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

October 23: Writing & Publishing Nonfiction, a seminar by Dan Poynter at The Knowledge Shop, Casselberry (ORLANDO), Florida. 7-10 pm. The New Book Model. Fmi: 407-671-9505. http://www.KnowledgeShopOrlando.com

October 26: Writing, Publishing and Promoting Books, Association of Authors & Publishers, HOUSTON, Texas. The full four-hour New Book Model program. Fmi: Cathy Stucker, The Idea Lady, 281-265-7342, cathy@IdeaLady.com

October 30: Discover U, SEATTLE, Washington. The New Book Model. 2150 No. 107th Street, #B52, Seattle, WA 98133. Course CS253A, 6:27-10:00 pm. $39. Fmi: Erin Brandon, 206-365-0400; Erin@DiscoverU.org. http://www.DiscoverU.org

November 6: Colorado Free University, DENVER. Writing & Publishing Nonfiction, a seminar by Dan Poynter. The full New Book Model course. 5:57–10 pm. 1510 York Street. Fmi: 303-399-0477.
NancyP@Compuskills.com.

November 7: Society of Southwestern Authors, TUCSON. The full four-hour New Book Model program. Fmi: Penny Porter, wporter202@aol.com

November 19: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677.
http://www.LearningAnnex.com

November 21: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Discovery Center, CHICAGO. 6:00 to 10:00 PM. fmi 773-348-8120; dcenter@core.com.

November 22-24: Cat Writers Association. HOUSTON, Texas. The full four-hour New Book Model program. Fmi: Kim Thornton,
kthornton@cox.net. http://www.catwriters.org

December 3: Baywinds, TAMPA, Florida. The full New Book Model program. 6:30-10:00 pm. Fmi: tel: 800-300-6994. info@baywinds.net.

December 6: Canadian Association of Professional Speakers. VANCOUVER, BC. Turning Your Speeches into Books. The writing part of The New Book Model. fmi: Cheryl Cran, 604-552-9640, info@CherylCran.com

December 10: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, Los Angeles. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com

December 14: New England Speakers' Assn. BOSTON area. Turning Your Speeches into Books; the full four-hour New Book Model program. Fmi: Steve Shama, MD. 617-277-8332. Steve Shama@aol.com

2003

January 11-12: Book marketing/promotion/distribution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

January 14: Colorado Free University, DENVER. Writing & Publishing Nonfiction, a seminar by Dan Poynter. The full New Book Model course. 5:57–10 pm. 1510 York Street. Fmi: 303-399-0477.
NancyP@Compuskills.com.

January 15: Writing & Publishing Nonfiction, a seminar by Dan Poynter at The Knowledge Shop, ATLANTA, Georgia. 6:30 to 10:00 PM. Fmi: TheKnowledgeShop@aol.com 678-766-6666.

January 17-19: SAN DIEGO Writers Conference. The full four-hour New Book Model program. Fmi: Diane Dunaway, 858-484-8575; ddunaway@aol.com

March 8: Florida Speakers Association. The Full New Book Model program and more. FORT LAUDERDALE. Fmi: Jacqueline Whitmore, 561-586-9026. protocolpb@earthlink.net

March 28-30: WIN-WIN Writers Conference. FRESNO, California. Section One of the New Book Model on writing. Stephen Blake Mettee, 559-876-2170. sbm12@csufresno.edu

April 5: Space Coast Writers Guild, COCOA BEACH, Florida. The full four-hour New Book Model program. Fmi: Joyce Henderson, JEHwriter@cfl.rr.com

April 12: NSA-LOS ANGELES. The full four-hour New Book Model program. Contact Lynda Curtin, 818-507-6055; OppThinker@aol.com

April 26-27: Book marketing/promotion/distribution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

July 19-20: Book marketing/promotion/distribution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

September 19: Magnificent Marketing Symposium, Dottie Walters, UNIVERSAL CITY. Fmi: Michael MacFarland, Michael@walters-intl.com. http://www.walters-intl.com

October 18-19: Book marketing/promotion/distribution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

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ParaHumor

Here is something funny we have found on books, writing, publishing, authors and/or words. If you have a laugh to share, please send it to DanPoynter@ParaPublishing.com


A. WORRIED ABOUT YOUR HEALTH? You may be a cyberchrondiac. See
http://cyberatlas.internet.com/markets/healthcare/article/0,,10101_1151011,00.html

B. REASONS WHY THE ENGLISH LANGUAGE IS SO HARD TO LEARN:

1. The bandage was wound around the wound.

2. The farm was used to produce produce.

3. The dump was so full that it had to refuse more refuse.

4. We must polish the Polish furniture.

5. He could lead if he would get the lead out.

6. The soldier decided to desert his dessert in the desert.

7. Since there is no time like the present, he thought it was
time to present the present.

8. A bass was painted on the head of the bass drum.

9. When shot at, the dove dove into the bushes.

10. I did not object to the object.

11. The insurance was invalid for the invalid.

12. There was a row among the oarsmen about how to row.

13. They were too close to the door to close it.

14. The buck does funny things when the does are present.

15. A seamstress and a sewer fell down into the sewer.

16. To help with planting, the farmer taught his sow to sow.

17. The wind was too strong to wind the sail.

18. After a number of injections my jaw got number.

19. Upon seeing the tear in the painting, I shed a tear.

20. I had to subject the subject to a series of tests.

21. How can I intimate this to my most intimate friend?

Smile

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================================================

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TIME TO SHARE. Please send your news items and promotion ideas to DanPoynter@ParaPublishing.com


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  Contacting Para Publishing. Email: info@parapublishing.com
  Telephone: +1-805-968-7277; Fax: +1-805-968-1379
  Postal Address: PO Box 8206-240, Santa Barbara, CA 93118-8206 USA.
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Some relevant numbers: SAN 215-8981: Fed ID 95-6532235: Duns 09-141-9358: ISBNs 0-915516 and 1-56860.