Publishing Poynters
Book and Information-Marketing News and Ideas from Dan PoynterOctober 15, 2001. Copyright Para Publishing. ISSN: 1530-5694
DanPoynter@ParaPublishing.com; http://ParaPub.com; 1-800-ParaPub
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IN THIS ISSUE
1. ParaNews=============================================
2. ParaTips
3. ParaResources
4. ParaThoughts
5. ParaFreebies
6. ParaCalendar
7. ParaHumor
A. THE IMPORTANCE OF EMAIL. There are now more email addresses than telephone numbers active in the world; more people have multiple email addresses than multiple telephones. During the year 2000, 536 billion email messages were sent in the US. Done right, direct email can bring in new orders. Done wrong, it can alienate, anger and confuse current customers. While there are some new rules for direct email, it is simply a replacement for direct postal mail. and it is faster and cheaper. See Direct Mail for Publishers at
http://parapub.com/getpage.cfm?file=resource/promote.html
B. eBOOK SITES. Peter Osterversnik in Slovenia has named the Top Ten eBook sites. (http://www.ojster.com/)
Top 10 eBook Sites
>1. ESSPC eBooks http://esspc-ebooks.com/default.htm
2. PeanutPress http://www.peanutpress.com/
3. FictionWise c http://www.fictionwise.com/
4. Barnes&Noble http://ebooks.barnesandnoble.com/
5. CyclopsMedia http://www.cyclopsmedia.com/
6. ScorpiusDigital http://www.scorpiusdigital.com/
7. XC Publishing http://www.xcpublishing.com/
8. Awe-Struck eBooks http://www.awe-struck.net/
9. University of Virginia http://etext.virginia.edu/ebooks/ebooklist.html
10. Blackmask Online http://www.blackmask.com/
To that list you should add Booklocker.com http://www.BookLocker.com and http://www.Amazon.com
C. AWARDS FOR SELF-PUBLISHED BOOKS. Writer's Digest magazine announces the 9th annual Self-Published Book Awards with more than $6,000 in prizes. Deadline is December 14, 2001. The winner also gets a customized marketing plan from Dan Poynter. See
http://www.writersdigest.com/catalog/contest_frame.html
D. PEER REVIEW. We get our newsletter material from many sources. Occasionally, we get it wrong--or not quite right. Our readers let us know and then we correct the master newsletter before it is posted to our Web site. Thank you for your help.
E. AMAZON.COM IS STILL SELLING THE BRAND NEW 13TH EDITION OF THE SELF-PUBLISHING MANUAL FOR JUST $13.96; a whopping 30% off the list price of $19.95. They are also combining books and offering a further 5% discount. Hurry, we do not know how long this deal will last.
F. MARTY GILLILAND MOVED TO WALSWORTH PRINTING. Formerly with Gilliland Printing and later Central Plains Printing, Marty and wife Diane have moved to Portland Oregon where she is attending the Western Culinary Institute. Marty is now representing Walsworth in Marceline, Missouri. They print all sorts of books but specialize in coffee table books, padded covers, etc. Marty can be reached at BookPrinter@MyFirstLink.com
G. BRILL SHUTS DOWN CONTENTVILLE. Brill Media Holdings LP closed its Contentville Web site on Sept. 28, and 15 people will be laid off. However, the company will not discontinue the publication of Brill's Content, a quarterly magazine that focuses on the media industry. Contentville was founded in July 2000 as an online seller of book and other media content, including term papers and speeches. Prior to launching Brill's Content and Contentville.com, Steve Brill built several legal-related media ventures including The American Lawyer magazine and Court TV. See http://www.contentville.com)
H. TO CHANGE YOUR SUBSCRIPTION ADDRESS to this ezine, please go to
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A. WANT TO RESEARCH A TRADEMARK? See http://www.uspto.gov/web/menu/tm.html
B. OPRAH'S MAILING ADDRESS. Seehttp://www.oprah.com/tows/program/tows_prog_faq2.html
C. DO NOT MAIL REVIEW COPIES between November 15 and December 27. Some could wind up as holiday gifts. and never be reviewed. Plan your drop for December 31st.
D. BOOKS, INFORMATION AND NEWS RELEASES WANTED on all aspects of human endeavor: business, scitech, politics, spirituality, health, etc. for a coast-to-coast radio talk show called The Shafer Idea Xchange. Contact Dan Shafer, dan@GUI.COM
E. OTHER WAYS TO SELL THROUGH AMAZON.COM. Maybe 20% of the books we sell through Amazon.com are autographed and sold through their Buy and Sell Used Items area. We sell them 3 ways:
1. As a signed collectible at a higher price
2. "Brand new, publisher direct, signed by author" at a slightly lower price thanthe new book scalpers who work Amazon.com and Halfprice.com (and then ship direct through a wholesaler)
3. Damaged wholesaler returns with autographs at a bargain rate
This tip from Dianna Seay, Seay Communications Group & Howling at the Moon Press. DC51445@AOL.COM
Send us your tips for inclusion in future newsletters.
A. FOR A LIST OF BOOK FAIRS, see Literary Marketplace at the Reference Desk of your Public Library.
B. FOR COPYRIGHT INFORMATION, seehttp://www.copyrightwebsite.com/
C. 4,500 NEWSPAPERS. WORLDWIDE. US publications are listed by state, and international publications are listed by country. See Cyber Paperboy (http://www.cyberpaperboy.com/PICKMN.htm).
For newspapers, magazines and broadcast stations, seehttp://ajr.newslink.org/news.html
D. RESOURCES FOR BOOK PRODUCTION. To get these reports instantly and save on the shipping changes, see:http://www.parapub.com/getpage.cfm?file=resource/business.html and scroll down.
=> Book Printing, at the Best Price.
How to find the right printer for your book. This Report takes you step-by-step
through the Request For Quotation and tells you where to send them. Includes
a list of the 43 book printers with addresses, telephone and fax numbers.
Document 603, 9 pages, Paper: $11.95; self-service Electronic: $7.95.
=> Blurbs For Your Books, Testimonials,
endorsements and quotations. To make your book sell, you will need
powerful testimonials on the back cover (3), front cover (1) and extras
can go on the first page of the book. Many news releases today start with
a blurb. This Instant Report gives you a simple two-step program for getting
testimonials from VIPs.
Document 609, 6 pages, Paper: $8.95; self-service Electronic: $4.95.
=> Electronic Books: Moving from
a print culture to an electronic (CD, and downloadable ebook) culture.
How to turn your books into floppy disks and CDs. What is happening now,
what is about to happen, where to get up-to-date information and how to
take part. Written for book publishers by a book publisher. With names
and numbers.
Document 615, 10 pages, Paper: $13.95; self-service Electronic: $9.95.
=> Write it Once. Sell it Forever,
How to Update Your Books. It is a lot easier to sell a revised
edition of the same book than it is to write a new one. Updating a book
can be quick and easy if you have a plan. This Instant Report provides
that plan. Set up your system now.
Document 619, 6 pages, Paper: $8.95; self-service Electronic: $4.95.
=> Your Book Publishing Calendar,
When to do What. Book publishing is easy but the book trade is unique.
This checklist assures you are doing everything right, doing them in the
right order and are doing them on time. References and resources.
Document 620, 5 pages, Paper: $8.95; self-service Electronic: $4.95.
=> Computers for Book Publishers, Writing-Editing-Typesetting-Accounting
will help you to make the tough decisions on computer hardware and software
acquisition. Compete with an action plan.
Document 621, 6 pages, Paper: $8.95; self-service Electronic: $4.95.
=> Selecting a Book Title That Sells.
Creating the title/sub-title will be the single-most important piece of
copy writing you will do for that book. Your title/sub-title must be a
selling tool. It is the hook which helps determine sales. Learn
the basic elements of a catchy title and the never-to-be broken rules.
Fascinating.
Document 630, 6 pages, Paper: $11.95; self-service Electronic: $7.95.
=> Covers That Sell Books. Everyone
knows you should not judge a book by its cover but everyone does. Your
distributor, wholesalers, bookstore buyer and ultimate customer all make
buying decisions on the cover; none read the book first. Your cover is
your primary marketing tool. Learn the secrets of good cover design and
where to get professional design help.
Document 631, 11 pages, Paper: $12.95; self-service Electronic: $8.95.
ORDERING:
Paper editions. Shipped by Air Mail, fax or email (specify). Add 7.75% sales tax if you are in California.
Telephone, Fax, mail or email your order. Provide your credit card number, expiration date and the name on the card.
Self-Service Electronic editions. (Less expensive because we do not have to inventory, print or send them).
Web site: Log on to: http://www.ParaPublishing.com, search for the Document by title. You save shipping charges, handling fees and sales taxes.
E. NEED HELP WITH BOOK COVER DESIGN?
=> Robert Howard Graphic Design, Robert Howard, 631 Mansfield Drive, Fort Collins, CO 80525. Tel: (970) 225-0083; email: rhoward@frii.com. http://www.BookGraphics.com. Book covers, book design, brochures.
=> Arrow Graphics, Inc., Alvart Badalian, PO Box 291, Cambridge, MA 02238. Tel: (617) 926-8585; Fax: (617) 926-0982; e-mail: arrow@us1.channel1.com. Complete book production. Serving the publishing industry and self-publishing community.
=> Dunn + Associates, Mary Jo Jirik, PO Box 870, Hayward, WI 54843. Tel: (715) 634-4857; Fax: (715) 634-5617.info@Dunn-Design.com, http://www.Dunn-Design.com. Hundreds of covers designed for self-publishers and publishing giants . many bestsellers. Since 1985.
=> Lightbourne, Gaelyn Larrick & Shannon Bodie, 2565 Siskiyou Blvd., #1-G, Ashland, OR 97520. Tel: (800) 697-9833; Fax: (541) 482-1730; Lightbourne@opendoor.com ; http://www.Lightbourne.com. Extraordinary cover designs, fair prices and helpful guidance.
=> Quest Press, Pamela Terry, 1858 So. Crescent Heights Blvd., Los Angeles, CA 90035. Tel: 323-935-6666; Fax: 323-934-2881; pam@atwtraveler.com . Designer of book interiors, book covers, web sites, plus auxiliaries.
=> Knockout Design, Peri Poloni, 2584 Greenwood Lane, #11, Cameron Park, CA 95682. Tel: 530-676-2744; Fax: 530-676-2741; peri@KnockOutBooks.com ; http://www.KnockOutBooks.com. Specializing in all areas of book design. 18 years experience.
=> R.J. Communications, Ron Pramschufer, 51 East 42nd Street, #1202, New York, NY 10017. Tel: 800-621-2556; Fax: 212-681-8002; West Coast Office tel: 800-754-7089; Ron@RJC-LLC.com; http://BooksJustBooks.com. 30+ years in the business. Specializes in all areas of the design and manufacture of fiction, nonfiction and children. s picture books. Free email and telephone consultation.
=> BookMasters, Inc., Sherry Ringler, 2541 Ashland Road, Mansfield, OH 44905. Tel: (800) 537-6727; tel: (419) 589-5100; fax: (419) 589-4040; info@bookmaster.com; http://www.BookMasters.com.
Complete one-stop book manufacturing source. Composition/Printing/Binding/Fulfillment/Web sales/E-Publishing.
For more suppliers to the book industry, see/supplier.cfm ?
ALLOCATE TIME: Does your writing come first or last?
Many writers like to set aside a few hours for their writing each day; they establish a schedule and stick to it religiously. A few have the luxury of writing full-time or of getting away to concentrate on their writing. They find marathon writing is more fun and avoids the challenge of getting back to the manuscript each day. Still others have to fit in their writing whenever they can.
Nat Bodian decided to write his first book in 1979. Finding time was difficult because he worked full-time as a marketer at a New York publishing house and commuted from New Jersey. He did some writing on the bus to and from New York, some was done on a pad of paper walking across Manhattan and some was done during his lunch hours. Then, evenings after his kids were in bed, he continued in a basement typing room until the wee hours of the morning and on weekends.
The Book Marketing Handbook was published by R.R. Bowker 20 months later and it is still selling. This and several more industry books led to his nomination to the Publishing Hall of Fame.
Subscribers to Writer. s Digest magazine spend 12.64 hours writing each week. Beginners spend seven hours a week and advanced writers spend 30.5.
Mahatma Gandhi and Martin Luther King wrote powerful articles and books about their activities or causes while behind bars. Make effective use of your most valuable asset: your time.
"Writing has to come first." . Sue Grafton, author, "O" is for Outlaw.
(Excerpted from Successful Nonfiction by Dan Poynter. For 108 more inspirational tips, See/getpage.cfm?file=resource/writing.html#successful_nonfiction )
A. BOOK PROFIT & LOSS FORM, free. Download from Bob Erdmann's site.
http://www.bob-erdmann.com/TitleProfit-Loss.xls
B. JEFF PAUL INTERVIEWS PAUL HARTUNIAN, free. This is the transcript of a taped interview between Jeff Paul and Paul Hartunian on how to get tens of thousands of dollars worth of free publicity http://prprofits.com/jeffpaul/
C. FREE PUBLICITY DISTRIBUTION. Sign up at the Business Barter site and get $200 with of Barter Dollars. Then spend the $200 with Nationwide Press Distribution. They will send your Press Release to promote your books, ebooks, and other publications to over 2000 Newspapers, News Services, News Magazines, and websites, which can result in priceless media exposure and unlimited amounts of free publicity. See http://bizcap123.com/bkpromo.html
D. THE SEMI-ANNUAL FREE WRITER'S SEMINAR offered by Richard F.X. O'Connor at Santa Barbara City College, Schott Center, is scheduled for Saturday, November 3, 2001 between 10:00 a.m. and 4:00 p.m. in Room S31. Registration is on site that day -- no pre-registration is necessary. This is a free seminar, part of SBCC's Continuing Education offerings.
The instructor for "How To Make the Leap from Writer to Published Author" (aka "What An Acquiring Editor Loathes and Loves") is Richard F.X. O'Connor, author of "How To Market You and Your Book" and currently Executive Editor of Renaissance Books.
Guest lecturer will be Mark Waldman, a developmental editor for Tarcher/Putnam who credentials also include editor for Lowell House/Contemporary Books as well as author/editor of eight books.
The free writers' seminar is the place to get straight answers to questions about: agents, self publishing, Print-on-Demand, e-books, book proposals, marketing, rights, permissions, royalties, internet sales, sales promotion ... everything you ever wanted to know about writing, producing, selling, and marketing your book. A major part of the day long session is Q & A that runs throughout the day to get your questions answered. Fmi: Richard F.X. O'Connor, 805-964-9660, fx@worldnet.att.net
A. Dan Poynter is criss-crossing North America to spread the word on eBooks, pBooks, digital printing and The New Book Publishing Model. See /getpage.cfm?file=newbook.html
Come to meet Dan and hear his vital book writing-publishing- promoting message. See the props and get the handout.
2001
October 13-14: Book marketing/promotion/distribution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379.
October 18: Express Yourself Writers Conference. VALLEY FORGE, PA. Dan Poynter confesses to being a "Writeaholic". Fmi: John Harnish, jHarnish@BuyBooksOnTheWeb.com; Tel: 877-289-2665.
November 10: Turning Speeches into Books. Heart of Texas Chapter of the National Speakers Association. AUSTIN. Fmi: Ann Fry:
November 12: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. 6:30 to 9:30 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
November 15: Writing, Publishing and Promoting Books. Northwest Association of Book Publishers, PORTLAND, Oregon. 1-5 pm. $50 ($40 before 14 November). Awards banquet in evening. Fmi: Randi Goodrich 971-242-1107. geoquest@qwest.net
November 17-18: Book Publishing Seminar. PHILADELPHIA. Fmi: Brian Jud iMarketBooks@aol.com
2002
January 5: Writing Your Book. California Writers Club, San Fernando chapter. MISSION HILLS, California. Fmi: Elaine Shevin, 818-884-8524, ElaineShe@juno.com
January 9: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. 6:30 to 9:30 PM. Fmi (310) 478-6677. http://www.LearningAnnex.com
January 19-20: Book marketing/promotion/distribution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379.
January 26-27: Publishers Association of the South, Asheville, NC. Fmi: Beth Wright, BethW@OverMtn.com.
February 23-24: Book Publishing Seminar. DALLAS. Fmi: Brian Jud iMarketBooks@aol.com
March 1-3: Writing Your Book. Whidbey Island Writers Conference, WHIDBEY ISLAND, Washington. Fmi: Writers@whidbey.com, http://www.whidbey.com/writers
March 15-17: Mark Victor Hansen. s Mega Book Marketing University. LOS ANGELES. Fmi: Lisa Williams, LisaW@MarkVictorHansen.com
April 1-2: Publishing University prior to the BEA Book Fair in NEW YORK CITY. Publishers Marketing Association. Fmi: 310-372-2732.
May 11: Nebraska Chapter of NSA. OMAHA. Fmi: Mark Hunter, MarkJHunter@email.msn.com
May 16-19: Magnificent Marketing Symposium. Queen Mary, LONG BEACH, California. Fmi: Dottie Walters, Dottie@Walters-Intl.com
Here is something funny we have found on books, writing, publishing, authors and/or words. If you have a laugh to share, please send it to DanPoynter@ParaPublishing.com
FUNNY ANAGRAMS (letter rearrangements)
Dormitory - Dirty Room
Desperation - A Rope Ends It
The Morse Code - Here come Dots
Slot Machines - Cash Lost in 'em
Animosity - Is No Amity
Mother-in-law - Woman Hitler
Snooze Alarms Alas! - No More Z's
Alec Guinness - Genuine Class
Semolina - Is No Meal
The Public Art Galleries - Large Picture Halls, I Bet
A Decimal Point - I'm a Dot in Place
Eleven plus two - Twelve plus one
Contradiction - Accord not in it
Astronomer - Moon Starer
Princess Diana - End Is A Car Spin
Evangelist - Evil's Agent
The Earthquakes - That Queer Shake
President Clinton of the USA - To Copulate he finds Interns
J
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